Case studies with the necessary knowledge for professionals and the comprehensive insight for decision makers
You have software on offer that makes users’ hearts beat faster. Or a digital service that lets you forget tedious routines and error-prone busywork. A software that makes a process or an entire process chain so much more effective that it quickly pays off for the company. And you have well-known customers who can tell you a thing or two about it.
Your IT specialists are a great team. But explaining their work to non-IT people is not their strong suit. Much like engineers, they get along best with their peers. They have their own language, their special terms, even their well-kept secrets.
Case studies are often the best way to explain the purpose, benefits and application of your IT to potential customers. All I have to do is talk to the users of your reference customer. My interviewees notice right away that they are talking to someone who is no stranger to their work, because I come from the industry myself. And sometimes I should talk to one of your developers. To understand the intricacies of the software.
Then I write the story in a way that the user feels is accurate and easy to understand. And in a way that makes your developers proud to share the case study. Then it’s a story that makes it clear to the expert user or specialist at the new customer what the USPs are, the special features that set this software apart from all the others. And at the same time, it doesn’t make the decision-makers frown, but rather gives them an “aha” moment.
Ever since CAD/CAM came along in the eighties, I’ve been writing case studies like this. For almost all the major suppliers. The topics have changed. Through PDM and PLM to the Internet of Things and Industrie 4.0. They continue to change, and faster and faster. That makes writing case studies an interesting and exciting job for me.
Typical example of a case study, here in the German trade journal IT&Production. Topic: Use of PDM and DMS from Procad at Allgaier.
Three case studies from many years (from left): Cooperative project management by Actano at Airbus; CATIA and ENOVIA, then supported by IBM, in engineering at Metabo; and in KEM a contribution to BINZ Hoch3 as an engineering service provider for ThyssenKrupp in elevators that can also travel sideways.