Digitalization interests everyone

03/02/2019

Discussions at book presentations and reactions of individual media, readers and companies show that my latest book "The web of digitalization" hits a nerve. The question of what kind our future digital society should be, obviously occupies all layers.

Because it did not come out in a popular publishing house, but in Springer Nature, which is known as a publisher of science, my book does not spread quickly. Because it was probably written in a too scientific and theoretical style, it is not on the bedside tables and maybe not the easiest travel companion. And yet it has already led to numerous discussions and reactions, which alone were worth the writing. It was obviously time to put the all-roiling digital connection in the context of the history of humanity and of the history of technology. And it is time to shape a concrete idea of the world as it seems to make sense under the new conditions.

Book recommendation in KEMThe magazine KEM by Konradin Verlag gave me the opportunity to describe my book in two detailed articles (in October 2018 and in February 2019) and published a book recommendation. I was allowed to write an article about the book in IT & Production by Tedo Verlag. And I got the opportunity from the engineering software manufacturer Eplan to write a reading tip for their own customer magazine, which will be published shortly. All these publications are based solely on editorial interest and were not associated with any costs or advertising charges, for example, from Springer.

Article on the book in IT & ProductionWhat has never happened to me with technical books in the past is happening again and again: even readers, who I do not (yet) know personally, tell me via Xing, LinkedIn or in personal messages that they read or have read the book with great interest.

From personal contacts I know that my book is at least in circles of the Greens and the SPD subject of internal debates. For example, the question of whether there must be ownership of data and what that might look like. Or whether the enforcement of a general ban on personalized advertising can be correct and feasible, which is after all the core of the business model of the Internet giants from Silicon Valley. As well as the question of what role the state - in whatever future institutional structure - should provide the infrastructure for access to the network, social networking and knowledge, or whether this should be left to the market as until now. And, of course, time and again the question of what significance the strength of our industry has for the future design of the digital economy.

An example of employment in the to me previously unknown Energy Action Group shows that the debate has just begun. In a book recommendation and detailed discussion of my book, it is announced that I can expect an invitation for a discussion event in the second half of the year.

At the moment I'm looking for a publisher with whom I can bring the subject to the bookstores and the book tables. Anyone who has ideas or knows contact persons, I am very happy about their message.

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