Book Presentation at CLAAS Green House


On October 9, I was able to present my new book "The Web Of Digitalization" at the CLAAS Green House in Harsewinkel. More than 60 participants from all areas of the company came to the 'Greenhouse of Ideas' to discuss the background and challenges of the digital revolution.

Ulrich Sendler and Nico Michels (right) in the Green HouseNico Michels, CLAAS Head of Digital Engineering, invited me. With a team of volunteers, he has turned the store of a former car dealer near the headquarters of the land machinery manufacturer into a research laboratory that is attracting more and more public interest. In comparison to many OEMs, here is already a new era to be seen. Digital processes are not about conversion to files that are used to drive machines. Here it goes directly from the digital twin to the milling cutter.

Delegations of Japanese OEMs have evening appointments to learn from the specialists in Ostwestfalen-Lippe. Others cannot believe what they see, or they do not want to believe it.

Cobots, welding robots, 3D printers - many things do not have to be bought for the Green House. Manufacturers are pushing it for the brand to be seen when visitors look at the lab.

The Harsewinkel secondary school uses the existing lesson plan and has extended it with digitalization, with students coming to the Green House several times a week to get the latest knowledge directly from industry experts. Nico Michels referred to the driving role that industry has played in recent centuries for schools, education and compulsory education, as detailed in my book. Perhaps, according to Michels, it is time again that education for digital transformation is coming from the industry.

My book presentation, with which I addressed the topic of digitalization not only from the technical side, aroused great interest and led to numerous discussions afterwards. What does the transition into the digital age mean for society? What tasks does the state have to solve? What is a property right that includes all sorts of data? And what does the successful digital transformation of the industry have to do with the future of democracy? The debate is open.

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