My guideline: Write in a way that makes reading fun
Writing has not only been my profession for decades. I’ve enjoyed it ever since I learned it. Just like reading. Both are more than expressing and recording facts. Written word is one of the most important means of exchanging opinion and message and stories. And art it is, to boot. Or it should be.
Most of the texts I have penned are technical in nature and revolve around industry, specifically its use of digital tools and processes. These books are attracting a lot of interest, especially in China. For example, the first one on Industry 4.0 became a bestseller there, with well over 200,000 copies sold. (The picture above shows it from the departure lounge at Beijing airport).
But the more digitalization and networking became state of the art, the more digitalization permeated not only industry but our entire lives, the further I stretched the arc in my articles, essays and books as well. Without meaningful digitalization, we will neither be able to slow down climate change, nor will we be able to shape our lives on Mother Earth peacefully and together in a way that has a promising future.
With “The Web of Digitalization,” I have published a popular nonfiction book. A book that is not aimed at experts, but at the general public. Numerous book launches provided the opportunity for discussions with an audience that extended far beyond my previous readership. I would like to continue this discourse. The next non-fiction book is already in my head. Unfortunately, I still lack a publisher with the courage to try something new. Philosophy and technology, politics and digitalization, the humanities and the natural sciences – for me, these are not opposites, but complementary views of the world. Just as virologists and epidemiologists complemented each other quite well with politicians in some countries around the globe in the spring of 2020 in order to trim the spines of the coronavirus somewhat.
Humans would be at a loss for the foreseeable future without books and book knowledge. Many media have been added in the last three decades by the digital. They make writing books easier and faster. Not least because they also help to access books and other stored knowledge more quickly. But only in a book can you really deal with a topic in the appropriate depth. That’s why there will continue to be books from me. In the meantime I have already written so many that their enumeration would go beyond the scope of this page. I content myself with important current ones and leave in each case the direct link to the respective publisher.